One are of concern was the fact that we had already submitted our proposal and some of the references in it. I had a panic attack during the third week when I suddenly realized I needed to reframe some ideas and re-word other topics of discussion to allow Turnitin to accept the proposal ideas now as points of discussion or solution topics.
A second challenge I experienced was the search for a reference framework. All I wanted was one example so that I can see what was done previously and maybe use some sort of inspiration from their approach. This was a real challenge since most students are remote and in different time zones.
I liked this assignment as it gave me an opportunity to learn even more. Not only from an Innovative Problem Solving point of view but, also from a Digital Marketing Analytics and Strategy point of view. The house on the Side bar pane of my page is my holiday house. I just added it to show what I have learned. My own Paid-per-click advertisement.